Dear friends, dear customers,
In recent days, many of you have greeted us on entering the shop with: "In this heat, it can't be peak sock season!" It is true that we explained to you, in a newsletter from November 2024, that a cold and rainy autumn had greatly favoured our sales.
And yet, against all expectations, the torpor of the heatwave did not empty our shop. No-show socks and linen models met with a success we had not expected. On reflection, one does not stop wearing socks when the mercury climbs: one simply chooses those best suited to it. We do think, however, that we have eaten our white bread first, and that these sales are merely an advance on what follows. After all, each of us still has only two feet to clothe.
This newsletter is also the occasion to announce that we have entirely rebuilt our website. We rather feel we have changed shops, like those who, having renovated their flat, have the impression of having moved house.
And to stretch the building metaphor, those of you who have already redone the wiring and the plumbing know it: some works cannot be seen, but they spare you a great deal of trouble. By clearing what web agencies call "technical debt", we have put an end to a creeping obsolescence that slowed the site, degraded image quality and complicated navigation. Throughout the project we had in mind the English proverb: a stitch in time saves nine.
We wish you a fine summer,
Jacques and Vincent
A shield against the heat
Among the means at your disposal for getting through hot spells, well-chosen socks are one more weapon. Linen and the lightness of cotton lisle will be a precious talisman for those who do not yet have their feet in the water.
- Sky blue & off-white - Houndstooth - Linen
- Navy blue & red - Linen
- Chocolate - Cotton lisle
- See the 100% cotton lisle knee-high socks
- See the 100% cotton lisle mid-calf socks
- See the linen knee-high socks
- See the linen mid-calf socks
No-show socks: small but precious
Bare ankles afford a certain pleasure. We quite agree. But for goodness' sake, protect your feet and your shoes, and spare those around you. If the colour you dreamed of is no longer available, take comfort: once worn, they can no longer be seen.
A Super-Durable version of the no-show socks for trainers has been developed. Small but sturdy.
Summer sports
Summer holidays, if you are fortunate enough to have them, are a fine moment to practise your favourite sports. We do not offer socks for every sport, but here is a non-exhaustive list of those that will help you if you like playing tennis at a seaside resort, golfing in the mountains, running in the Landes or hiking at Fontainebleau.
Linen boxer shorts: please accept our apologies…
The linen boxer shorts will not be back until the end of next week, that is to say a little after the battle, and indeed after the second battle against the heat. We were expecting the boxers at the end of spring and we got the heatwave first.
"We awaited Grouchy, and it was Blücher," as a certain Napoleon said in his day at Waterloo.
Please accept our apologies for these restocking delays, which are slower than the sales.
Knee-high
Mid-Calf
