Dear friends, dear customers,
Among the clichés of marketing, that of the brand "that listens to its customers" holds pride of place. We subscribe to it nonetheless… but not entirely.
For the verb to listen has two meanings. The first is to lend an ear; the second, to grant a request. While we strive to hear each of our customers in order to serve them better, it would be dangerous to try to satisfy every demand.
As so often, the truth lies along a ridge.
On one side, there is the risk of saying yes to every request we have received: all our socks available in size 53 in every colour ("an enormous market!" according to the president of the large-feet society), wool gun sleeves matching the shooting socks, or purple balaclavas in cotton lisle. There is no shortage of chances to go astray, and the consequence is an overblown range, illegible collections and stock that piles up.
On the other side lies the opposite danger: never taking customers' requests into account and watching them go elsewhere. After all, we have only two pairs of feet to test our products; you have hundreds of thousands. Good ideas often come from you. As one customer wrote to us: "If a single person says something, he may be a madman; if others join him, you should lend an ear."
Our trade probably consists in telling isolated whims from lasting needs, bearing in mind this line from Balzac's César Birotteau: "In business, opportunity is everything. He who fails to mount success and hold fast to its mane misses his fortune."
So do go on sharing your ideas with us. For our part, we shall endeavour to listen to them attentively… and to be shrewd judges.
We wish you a wonderful summer,
Jacques and Vincent
Summer lightness
The days are lengthening, temperatures are climbing and jackets are growing lighter. It is the ideal season to rediscover the fineness of 100% cotton lisle or the incomparable coolness of linen.
- Sky blue & off-white - Houndstooth - Linen
- Navy blue & red - Linen
- Chocolate - Cotton lisle
- See the 100% cotton lisle knee-high socks
- See the 100% cotton lisle mid-calf socks
- See the linen knee-high socks
- See the linen mid-calf socks
Invisible, but not useless
Those among you who have worn no-show socks know the difference between a day with a pair and a day without. Wearing them combines the pleasure of air circulating freely around the ankles with the agreeable feel of socks, while avoiding what happens when a foot is left alone in a shoe as the mercury rises. For your feet, for your shoes and for your neighbours, hesitate no longer, whether with the lower-cut version for loafers or the more open one for trainers!
New Super-Durable models
With more than 60 knee-high models and 60 mid-calf models, the Super-Durable range is one of the best stocked in our offering, and there is no season for savouring sturdiness. New colours and original combinations have widened the range that our customers come from the ends of the earth to find!
- See the Super-Durable knee-high socks in cotton lisle
- See the Super-Durable mid-calf socks in cotton lisle
Fifty shades of beige
Lovers of painting know it: the palette of colours is infinite. And what charms us in the works of the masters is often a headache for anyone seeking to match an outfit with finesse. To come as close as possible to the shade of your dreams, we have widened our palette of beiges this year, from the palest sand to tones of hazelnut and tobacco.
- Natural beige - Cotton lisle
- Mottled beige - Cotton lisle
- See the beige mid-calf socks
- See the beige knee-high socks
You, the ladies
This year we have widened our range of women's socks in linen and cotton. The blend will offer you coolness and softness, so that hot days leave you with nothing but the pleasure of the dolce vita.
And our no-show socks are of course available from size 36 as well, both for loafers and for trainers!
Essential accessories
A sky-blue pair of boxer shorts, or on the contrary a pale pink one as Winston Churchill liked them, twelve new pocket squares in wool and silk, a restock of slippers and a few new belts: our accessories page has quietly grown richer these past few weeks.
Knee-high
Mid-Calf
