We are very excited to give you an insight into the very heart of Mes Chaussettes Rouges’ entrepreneurial adventure by sharing two of our current projects with you:
1. Investing in a Martindale Abrasion Tester; constantly caring about the quality of our socks
Since the very start, we have cared about the quality of our products. And we continue to care more and more!
Up until now, we had been conducting our abrasion tests externally with an independent laboratory. But now we have decided to do this testing internally to systemize the process with all of our products.
For this reason, we have acquired a Martindale Abrasion Tester (a machine to test wear resistance) in our shop. Our objective is not to sell solely resistant socks, because we know that we cannot limit quality to wear resistance. We continue to launch plenty of new products made of high-quality fabrics and completely knitted using natural and fine fibers. But we would like to have a perfect understanding of all of our products.
The Martindale Abrasion Tester, testing socks’ resistance
2. Tennis socks: the project’s genesis
Developing tennis socks is a project which has been dear to our hearts for several years. We want to create tennis socks which are comfortable, chic and long-lasting. More importantly, we want socks which will be just as soft after each wash. Our goal has been to avoid the coarse ‘cardboard’ effect when socks stiffen.
They might not make you win a tournament but they will certainly be comfortable when you put them on 😉
We will soon receive prototypes of these socks and we would be very happy for you to test them and give us your feedback so that we can continue to improve them.
A prototype of the Mazarin tennis socks currently being developed
Do you want to try them?
1: type ‘PROTOTYPE’ in the dedicated promotional code box for your next order of at least one pair of socks
2: receive the pair of tennis socks with the rest of your order
3: answer a quick questionnaire with your feedback a few weeks later
These prototypes will be for the first 200 orders, available online or in store. These tennis socks are made in an Italian workshop, with whom we have been working with for the past decade. We have also entrusted them with other projects which will be released in September, which include ski socks as well as a new women’s range.
We will be very happy to talk to you about these various projects very soon.